The COVID-19 health crisis had forced art galleries and museums to shut down, making art websites even more important for the global online art market. In July 2019, Statista reported that the online art market, reached an estimated value of $4.64 billion in 2018, and has the potential to increase to $9.32 billion by the year 2024.
The increase could even come faster than expected, since the global pandemic has made the online market even stronger. Many who held skeptical views about buying art online have changed their mind. Apparently, they were able to discover a wealth of unique artwork, more than what they usually find in offline sources.
Just like any business that makes use of a website to spread its brand across the Internet, visual artists should start giving the right attention to their digital home base. Cultivating online presence via social media sites like Facebook, Instagram and YouTube are great ways to promote artistic creations but they are just one of several online marketing strategies.
The Importance of Having a Website in the Global Online Art Market
If a single post or photo can be viewed by hundreds of views in the art community of a social media site, then artists can attract more through a website. Aside from having a digital space in which to showcase their entire collection, artists can also share artistic views, inspirations, and other information that visitors can relate to, when viewing their digitally displayed artworks.
However, to be able to harness the power of the Internet, a website and its content must be discovered by Google’s search engine bots. Bear in mind within a short time frame, bots have to find answers to a search query by crawling through a huge database of content.
All other things considered, the best way for a website to get noticed by search engine bots is through backlinks.
What are Backlinks and What Makes Them Important?
Backlinks are the connections made between nonaffiliated websites, mainly as a way of recommending another domain’s relevant content without being partial. If a website’s address or URL appears in the content of an external website, then a backlink is created.
Search engine bots use them to index a website as potential answer to a search query. This means getting one’s URL mentioned in multiple websites is tantamount to getting your website indexed by bots several times over. However, the bots still have to go through the process of ranking the indexed URLs before releasing them as Search Engine Page Results (SERP).
Backlinks therefore is not just about quantity but also quality. The indexed URLs that direct a reader to the website content, must contain the most relevant answer to the query, in order to make it to the top of the SERP.
Creating Quality Backlink for an Artist’s Website
Now let’s go back to discussing the importance of having a website that artists can harness as a means of reaching their target audience. A quality backlink will have to appear in another website via a guest post, which discusses a topic relevant to the niche of the host website. The guest post will include an outbound backlink that connects the content to the art-based website.
It is important that there is unification between the content carried by guest post and those found in the backlinked domain. Otherwise, search engine bots that find backlinks of an artist website in ill-fitted and randomly chosen webpages will consider them as “spam backlinks”
Artist do not have to create the guest post themselves and go through all the trouble of looking for websites in which to get their content published. There are providers of this kind of SEO service, to which we recommend the guest post service. Mainly because this service provider will also undertake adding the artist’s brand to a relevant and compatible website.