There are many artists who are a bit confused about the first steps to do to self-promote their work online. For non-tech savvy individuals and for those who are new to internet marketing, social media is the place to start. Social media is a place on the internet where most people go and interact. They can do a lot of things in social media such as share video and music files including images of all sorts. However, one should take caution on the kind of stuff being shared.
So how to promote your art in social media? First, know which social media sites you would like to put your art onto. You could choose the top social media sites today – Facebook, Instagram, Twitter, and YouTube. Yes, YouTube. Do you know that YouTube has eventually turned into a place where people share files (video files) and interact too? Let’s start with the basics of promotion.
How to promote your art on social media
1. Make your art available for your audience (or people as a whole). You don’t want to force or even convince people to see your work, much more to support your art. You would rather want to make your art available for people to see and promotion would come naturally. You can choose to buy YouTube likes but do so at your own risk.
2. Be strategic. Don’t spam people. You can avoid this by creating a great strategy on sharing your art. Don’t post the same thing over and over again. Do one or two really good on-time posts. These kind of posts. To know which content works, you can look into the analytics of social media platforms. What you are really trying to do is to understand your audience. What is the best time your viewers are visiting your site? Which of the posts you have recently shared is most seen and etc.
3. Create a dialogue. There’s a difference between creating a dialogue and just informing the people. Creating a dialogue allows you to get your to know your audience better. You can do this by keeping your audience more engaged. The more engaged they are with your content, the more likely that they are going to buy and introduce your products to others.